Data firm Genius Sports has reached an agreement to purchase FanHub Media Holdings, a tech company that focuses on free-to-play gaming products.

It’s the first acquisition made by Genius Sports since it formally began trading on the New York Stock Exchange two weeks ago. The firm went public following a $1.5 billion SPAC deal with dMY Technology Acquisition II.

FanHub, which was founded in 2012, specializes in free gamification of all sorts—the types of products that U.S. leagues, teams and media companies are increasingly embracing as a way of driving fan engagement. FanHub partners include the NFL and MLB—Genius Sports data partners themselves—and gambling operators like Betway, Bet365 and PointsBet.