The SBC Digital Summit North America audience will have the opportunity to learn lessons from two years of sports betting marketing campaigns, when Genius Sports Media presents ‘State of Play: Benchmarking the costs of acquiring new sportsbook players in the U.S.’

The session takes place on July 14, the opening day of the three-day virtual conference and exhibition, and will detail some of the different approaches that operators and their partners should consider as they battle for market share in U.S. states.

Operators have experimented with a wide variety of player acquisition strategies in what has become a fiercely competitive market in a number of states. Two years on from the repeal of PASPA, there is now sufficient data to assess what really works, which approaches can be honed for success, and which are best left behind.

Genius Sports Media, a strategic marketing partner to dozens of U.S. operators, has analysed the results of numerous campaigns to identify the most effective strategies and will share its findings at SBC Digital Summit North America.

Curtis White, Head of Business Development – U.S. for Genius Sports Media, will draw on real-life market data for the session, which will shine a light on how sportsbook marketing must differ across states and sports, as well as what approaches to acquisition perform best in retail versus online.

White said: “With fierce competition, acquiring new customers has often proved challenging and expensive for U.S. sportsbooks over the last two years. By sharing data on campaign performance and outlining the trends we’ve seen post-PASPA, Tuesday’s session gives marketers a unique chance to see how they’re faring in the market and will allow them to refine their acquisition strategies as we near the return of the MLB, NBA and NHL.”

‘State of Play: Benchmarking the costs of acquiring new sportsbook players in the U.S.’ is scheduled for 3.30pm – 3.50pm ET / 12.30pm – 12.50pm PT on Tuesday 14 July, with delegates also able to access on-demand reruns.

The session forms part of the Innovation conference and networking track, which has content over all three days of the event. There are also tracks covering Online, Land-Based, Sports, and Regulation.

SBC Digital Summit North America, which takes place on July 14 – 16 2020, will use an advanced technological platform to allow delegates in their homes and offices to access high-level conference content, explore the latest sports betting innovations in the interactive expo, and connect with people from across the industry during themed networking sessions and workshops.

Find full details of SBC Digital Summit North America, including information about how to register at the event’s website.