Genius Sports Group has this afternoon unveiled its new corporate brand and identity, as the company prepares for its imminent listing on the New York Stock Exchange…

Genius disclosed that its entire sports tech portfolio and data assets had been consolidated under the single identity of ‘Genius Sports’.

The move reflects the ‘rapid convergence’ of Genius’ technology units. The group is looking to lead in all fundamental tech disciplines related to live data, media rights, sports integrity, wagering and delivering next-generation innovations.

As a result, the individual brands of Betgenius and Genius Sports Media have been discontinued, with Genius choosing to house its business solutions and product development divisions under ‘Sportstech’, ‘Video’, ‘Sportsbook’ and ‘Media & Engagement’ units moving forward.