Google will soon allow gambling apps on the Play Store in the United States

Google will soon allow gambling apps on the Play Store in the United States

Article brief provided by Fintech Zoom
  • Alex Loew, Fintech Zoom
September 21, 2021 6:20 PM
  • Alex Loew, Fintech Zoom

Google will soon allow gambling apps on the Play Store in the United States.

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Android users in regions other than the UK, Ireland, France and Brazil will soon be able to find and download real-money gambling apps from the Play Store. Google has updated its program policy allowing apps that “enable or facilitate online gambling” in 15 more countries, including the US, starting on March 1st. In addition to making gambling applications available on the Play Store, the change in policy will also allow ads promoting real-money gambling to be served to users in those regions.

The new countries covered by the change are: Australia, Belgium, Canada, Colombia, Denmark, Finland, Germany, Japan, Mexico, New Zealand, Norway, Romania, Spain, Sweden and the United States. Of course, Google has a strict set of requirements developers must meet to be able to publish gambling products. To start with, they must be “an approved governmental operator” and must have a “valid operating license in the specified country for the type of online gambling product they want to offer.”