Half of UK Premier League clubs to have gambling sponsors for 2019/20 Rod Davis. The Guardian · July 20, 2019 at 12:37 pm Half of the Premier League’s shirts will be emblazoned with a gambling company’s logo during the 2019/20 season, reigniting concern about the normalisation of betting among young fans. Premier League clubs stand to earn a record £349.1m from shirt sponsorship deals in the coming season, a rise of more than 10% compare to £315.6m in 2018/19. Ten of the 20 top flight clubs will display the branding of a gambling company, up from nine last season and the joint highest number ever, after signing deals worth a combined £69m. Betting’s dominance is even more pronounced in the Championship, where 17 out of 24 club shirts will show a betting logo, meaning 27 of England’s top 44 clubs have agreed to do so.