Hard Rock Chairman: Casinos, hotels, restaurants to take a year to recover after they reopen Matthew Belvedere, CNBC · April 23, 2020 at 2:45 am Hard Rock International Chairman Jim Allen told CNBC on Wednesday he does not see a quick return to robust business after its coronavirus-closed casinos, hotels and restaurants reopen. “There’s going to be a real challenge, especially here in the United States, as far as ramping the business back up. We’re planning on that taking a year,” said Allen, CEO of the Seminole Tribe of Florida’s gaming company, which bought the Hard Rock brand in 2007. Allen said that since Hard Rock has properties all over the world, including China, the company has had visibility from the beginning on the arc of the coronavirus, which originated in the Chinese city of Wuhan late last year. The curve of reported infections in China started to flatten in March, and many businesses there have reopened, including one of Hard Rock’s premier mainland locations.