Hard Rock International acquires casino premise license in London

January 15, 2021 1:15 AM
  • CDC Gaming Reports
January 15, 2021 1:15 AM
  • CDC Gaming Reports

Hard Rock International announced today that the entertainment and hospitality brand has acquired the casino premise license from the Ritz Club in London, UK. This transaction allows Hard Rock to establish a new casino premise in London, continuing Hard Rock’s expansion into major gateway cities around the world.

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“We look forward to expanding our brand offerings and bringing our hospitality, gaming and entertainment to the birthplace of Hard Rock,” said Jim Allen, Chairman of Hard Rock International.

This strategic move sets the stage for the creation of a casino that will complement those in such international gateway cities as Hollywood, FL, New York, Paris, Amsterdam, Madrid and many more.