Hard Rock switches to Scientific Games as partner, while GIG departs Brad Allen, Online Poker Report · October 1, 2020 at 7:32 am Hard Rock has named SG Digital as its new sportsbook and online casino platform provider after ending its relationship with Gaming Innovation Group (GIG). SG Digital will deploy its sportsbook platform across digital and retail for Hard Rock in both Iowa and New Jersey. It will also provide the player account management platform in both states, and its OpenGaming content aggregation for Hard Rock’s New Jersey online casino. Hard Rock’s Senior VP for Online Betting and Gaming Kresimir Spajic said the move would take Hard Rock “to the next level”, with a focus on differentiation and innovation. “SG Digital’s sports betting technology is second to none, while the launch of OpenGaming in New Jersey allows us to expand our already strong casino offering in the state,” Spajic said.