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Houston Dynamo, Fubo Gaming ink MLS-record sports betting deal

Eben Novy-Williams, Sportico · January 20, 2022 at 5:36 pm

Houston Dynamo FC has signed a multi-year deal with Fubo Gaming, a partnership that could be worth $178 million, making it one of the largest commercial deals in MLS club history.

The partnership has two main parts: a sponsorship deal and a market access agreement, which could pave the way for Fubo to acquire a gaming license in Texas. The latter is the more valuable piece, as many consider Texas to be among the country’s most lucrative betting markets.

The deal includes a $10 million signing bonus, and Fubo is committing to spend $1 million per year for marketing rights before Texas legalizes sports betting, according to someone familiar with the terms, who was granted anonymity because the negotiations were private.

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