International Game Technology announced today that its IGT ADVANTAGE casino management system has been selected by Crown Sydney Hotel Resort in New South Wales, Australia, which is scheduled to open in early 2021.
The IGT ADVANTAGE system will connect live and electronic table games at the tables-only VIP casino in the Barangaroo precinct on the foreshore of Sydney Harbour. As part of the installation, IGT will also deploy its M5 Service Window technology.
“Crown Sydney selected the IGT ADVANTAGE because of its flexibility and efficiency, which will place our operation at the cutting edge of gaming technology,” said Sean Knights, Executive General Manager – Gaming, Crown Sydney.
“IGT ADVANTAGE will offer Crown Sydney a market position with advanced features that deliver greater player convenience, strengthen player loyalty, and generate deep business insights,” said Dallas Orchard, IGT Chief Operating Officer, Asia Pacific.
The IGT ADVANTAGE casino management system offers features and apps that with third-party technology, enhanceing business processes, while giving operators the tools to provide personalized player experiences and streamline operations.
M5 technology is based on the HTML5 industry standard, enabling staff to personalize Service Window and banner content, leveraging the full ETG game screen to display bonus content, ads, and promotions tailored to a player’s profile. M5 also helps reduce kiosk and players’ club lines, enhancing social distancing by enabling players to safely stay on their machine and in their own personal space.
The first casino in Australia to open in more than a decade, the Crown Sydney Hotel Resort will also be the city’s first-ever six-star hotel, located in a landmark building with views of the Sydney Harbour Bridge and Sydney Opera House. In addition to its VIP gaming facilities, Crown Sydney will include 349 hotel rooms and suites, restaurants, bars, retail outlets, pool and spa facilities, and conference rooms.
