Inside Colorado’s unprecedented $1.625M+ deal with PointsBet Ross Dellenger, Sports Illustrated · October 3, 2020 at 12:07 pm Sports gambling company PointsBet is betting big on the Buffaloes. The University of Colorado will get at least $1.625 million as part of a five-year advertising agreement with the gambling company, as well as receiving a $30 referral fee for each new gambling customer it sends to PointsBet. That’s according to a copy of the contract between PointsBet and Buffalo Sports Properties LLC, CU’s private fundraising wing, which is listed as the primary provider in the deal. Sports Illustrated obtained a copy of the contract through a public records request. PointsBet will make quarterly payments to Colorado through June 2026, when the deal expires.