888 closes in on deal to buy William Hill’s European operations Thomas Seal, Bloomberg · September 7, 2021 at 5:09 pm Online gambling company 888 Holdings Plc said it is in advanced talks to buy rival William Hill’s non-U.S. operations after beating off rival bids from private equity. The discussions with William Hill’s owner, Caesars Entertainment Inc., are not certain to result in a takeover, 888 said in a filing Tuesday. The Times of London reported earlier that 888 had won the auction with an estimated bid worth more than 2 billion pounds ($2.76 billion). U.S. casino giant Caesars bought William Hill’s U.S. operations in April and wants to sell its international assets to pay down $2 billion in debt. A deal would give 888 extra scale to capitalize on a surge in demand for digital gaming during the pandemic.