Cola Group enters Nigerian igaming market Ted Menmuir, SBC News · October 13, 2021 at 4:59 pm Pan-African igaming operator Cola Group has secured a $14.5 million investment to accelerate its growth within multiple African online gambling marketplaces. The venture investment follows the licensing approval granted by the Lagos State Lotteries Board of the group’s Nigerian subsidiary, Cola Games Limited, for the launch of Cola.bet. Lagos’ approval will see Cola enter its fourth African igaming marketplace, following successful launches in Zambia (cola.com.zm), Kenya (cola.ke) and Ethiopia (cola.et). Replicating its success across African markets, Cola.bet aims to become Nigeria’s leading mobile-first operator, providing seamless integration with all local payment providers. “Cola.bet delivers an exceptional customer-first experience and the launch augments our global ambitions within the igaming space,” said Dinu Bors, chief operating officer of Cola.bet.