France’s regulator L’Autorité Nationale des Jeux (ANJ) has warned operators after it conducted a review into betting practices at the UEFA European Championship 2020, during which the regulator says “a line was crossed” in terms of the volume of ads.

ANJ gathered several sports betting operators to hear its review of marketing practices after “questionable practices” came to light during the tournament’s run, including the targeting of young people in gambling advertising and excess gambling advertising.

At a meeting on July 20, ANJ issued two messages to the operators – one relating to the high number of sports betting advertising campaigns and one discouraging marketing communications that incite young people to gamble.