The National Basketball Association (NBA) has announced a multi-year partnership with BetPlay to make the multi-channel sports betting operator the official betting partner of the NBA in Colombia.

BetPlay and the NBA will provide gaming experiences, promotions, products, and content for Colombian NBA fans across BetPlay’s retail and online offerings.

The operator will also be featured across the league’s digital and social media platforms, including delivering localized content on the NBA’s Facebook pages and offering fans across the country the option to view BetPlay’s odds on NBA.com and the NBA App.

BetPlay will also serve as the presenting partner of a localized version of one of the NBA’s free-to-play prediction games, NBA Pick‘Em: Bracket Challenge.