Nueva Codere proposes former Ladbrokes CEO Bell as non-executive chair Robert Fletcher, iGaming Business · January 19, 2022 at 5:48 pm Nueva Codere, the operator previously known as Grupo Codere, has proposed appointing former Ladbrokes chief executive Chris Bell as its new non-executive chairman. Bell is currently non-executive chairman of XLMedia and will step down from this role in order to take up the position with Codere. He will also leave his role as an independent director at Rank Group in order to fully devote his time to Codere. Bell spent almost two decades with Hilton Group/Ladbrokes, having joined the business in 1991. He was appointed to the board of directors in 2001 before going on to become CEO of Ladbrokes in 2006 following the sale of the Hilton Hotels division, remaining in the role until 2010.