UK: Gross gambling yield drops in July as sports betting slows Daniel O'Boyle, iGaming Business · September 16, 2021 at 7:17 pm The GB Gambling Commission’s operator data – representing roughly 80% of the market – shows online gross gambling yield (GGY) dropped to £456.4m in July, down 8.0% from June. This figure was the lowest for any of the past six months. The Commission warned against comparisons with months prior to this period, due to significant differences in operating conditions. The drop in overall GGY was mostly due to a significant decline in betting yield. Despite Euro 2020 – in which England made a run to the final – real-event betting yield dropped 19.1% month-on-month to £196.9m, by far the lowest figure recorded this year. This came as the number of real-event bets also dropped to a yearly low, by 6.9% to 252.1 million.