Las Vegas Sands Thursday announced a strategic investment in the newly formed Huddle Tech, following the recent merger of Huddle Gaming and DeckPrism Sports.
Huddle Gaming offers advanced automated solutions for trading, odds feeds, and risk management for igaming operators. DeckPrism provides North American odds, specializing in in-play betting markets for NFL, NCAA football, NBA, NCAA basketball, MLB, and NHL.
The merger will create a team of 80 employees to serve existing clients and expand its offering into a full suite of products to help igaming operators with odds-making and managed trading services.
“Our long-term vision remains the same – we believe that there is no technology out there that will be better constructed to meet the needs of the modern operator,” said Huddle Tech CEO Francesco Borgosano in a statement. “Operators need product differentiation, innovation, and operational efficiency, and that’s what Huddle brings.
“By combining our expertise with the IP and know-how of DeckPrism Sports, we have both solidified our existing products as well as dramatically accelerated our product development along that path.”
DeckPrism Sports co-founder Ed Miller, now vice president of innovation for Huddle Tech, said the merger “enables us to see through our vision to change the way the global sports betting industry does its odds-making and managed trading. The merger between Huddle and DeckPrism Sports gives us all the capabilities to become the new worldwide gold standard in the space.”
