Las Vegas supports CES with marquee takeover

January 12, 2021 6:58 PM
  • CDC Gaming Reports
January 12, 2021 6:58 PM
  • CDC Gaming Reports

Las Vegas resorts and attractions combined forces to demonstrate support for the Consumer Electronics Show (CES) with an orchestrated marquee display hours before the start of the annual show yesterday. CES, which has been held in Las Vegas for more than four decades, is happening virtually this year in light of the pandemic.

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More than two dozen marquees on the Las Vegas Strip and downtown were lit with the message, “We miss you and can’t wait to welcome you back in 2022” the evening of Sunday Jan. 10. Footage of the marquee display was  shared with all CES attendees as part of the convention programming. Multiple resorts destination-wide will also deliver the message on their respective social media handles.

“CES is one of the largest and longest-standing conventions in the destination and we miss the show’s organizers and attendees greatly this year,” says Steve Hill, LVCVA president & CEO. “We wish them a successful virtual show and we are excited to welcome them back to Las Vegas with open arms next year.”

“The support and long-term partnership we have with Las Vegas are invaluable,” said CTA president and CEO Gary Shapiro. “For decades the city’s hotels, workers and community have welcomed us with an outpouring of hospitality. CES looks forward to returning in 2022 and having a five-sense experience that includes the magic of Vegas.”

The following resorts and attractions participated in the marquee messaging: ARIA, Bally’s, Bellagio, Caesars Palace, Circa, Excalibur, Fremont Street Experience, Golden Gate, Harrah’s, Luxor, Mandalay Bay, MGM Grand, Mirage, New York–New York, Paris, Park MGM, Planet Hollywood, Resorts World, the Cosmopolitan, the Cromwell, the D, the LINQ, Sahara, the STRAT, the Venetian, Treasure Island, Tropicana, and Westgate.