The Siegel Group operates a popular deli on Convention Center Drive. The company has now purchased land sandwiched between several choice properties on the Strip.

The Las Vegas-based company has acquired 10 acres just across the Strip from Resorts World Las Vegas, to the north of Encore/Wynn Las Vegas and to the south of Fontainebleau. The company closed the deal Monday afternoon.

Founder Steven Siegel is now reviewing hotel-casino concepts in that choice neighborhood, which it dubs, “The last great piece of land available on the north Strip.”

“We’ve been waiting years to acquire a large piece of land in the center Strip, and have been watching this site for a long time,” Siegel said in a statement.