Looking Back at the 2019 Gaming in Holland Conference Gaming in Holland · June 12, 2019 at 4:44 pm Another successful edition of the annual Gaming in Holland Conference concluded last week in Amsterdam. In a packed venue, expert speakers presented on a wide range of topics: from future regulation to responsible gaming; from business innovation to match-fixing. Regulated online market expected to open on January 1, 2021 The regulated online market in the Netherlands is currently scheduled to open on January 1, 2021, said Netherlands Gambling Authority chairman René Jansen in his keynote speech. Unfortunately, Jansen was unable to give full clarity on the much-discussed “cooling-off period,” during which unlicensed operators who previously “actively” targeted the Dutch online market will be banned from applying for a remote license. However, detailed regulations are expected to be published before summer recess. Still, the KSA chairman did reveal that the definition of “active targeting” will be based – among other things – on the regulator’s previously published prioritization criteria. Immediately after Mr Jansen’s address, the regulator published a form on its website (available in both Dutch and English) allowing prospective licensees to express their interest in acquiring a remote license. Holland Casino continues to prepare for future privatization Although the Casino Reform Bill did not pass the Dutch Senate, the current government has not yet given up on the idea of privatizing Holland Casino, the CEO of the state-owned operator, Erwin van Lambaart, said: “Our government, however, is still convinced that providing gambling services is not a public core task. This means that privatization of the land based Holland Casinos is still on the political agenda. The cabinet will return to the drawing board in order to come up with a new bill that addresses the concerns raised in the Senate.” Van Lambaart also said that he believes that Holland Casino has managed to crack the “millennial problem” that “every land-based casino” struggles to solve: “Another huge new chapter in our story is what we call the Experience Zone. This is a “venue in a venue,” designed to make millennials acquainted with everything that casinos have to offer. […] We now can say that this concept is a huge success. 84% of our Experience Zone visitors is highly enthusiastic, and 98% say that they definitely will come back another time.” Preview of the Gaming in Holland Brand Monitor Edgar de Beule, co-founder of Sherloq and Markteffect, shared the results of the very first Gaming in Holland Brand Monitor, the largest and most comprehensive brand monitor about online gambling in the Netherlands. The GiH Monitor enables participating operators to track the development of the Dutch gambling market and the position of their brand within a changing competitive field. A free preview of the Gaming in Holland Monitor is available for download here. Gaming in Holland Awards and charity auction The 2019 Gaming in Holland Awards featured two categories: Innovation of the Year and Responsible Gaming Initiative of the Year. The jury had a hard time deciding between the many outstanding submissions. In the end, however, the jury found that Holland Casino’s Experience Zone, “a thrilling game zone especially for young, enthusiastic players,” was the deserved winner of the 2019 Innovation of the Year Award. The Responsible Gaming Initiative of the Year was won by Pas Op Gamen en Gokken, an initiative by two former gambling addicts which aims to create awareness among minors and young people regarding the proper risks of (excessive) gaming and gambling. The winners of the Gaming in Holland Awards were announced at an exclusive dinner, which included a charity auction, the proceeds of which benefited Gaming in Holland’s charity partner Fonds Gehandicaptensport, a charitable fund for handicapped sports. All conference sessions were recorded and can be watched here. Or take a look at the photos that were taken during the event.