Baton Rouge ABC affiliate WBRZ-TV [on Wednesday] announced it has entered into a content distribution agreement with sports betting network VSiN.
As Louisiana moves closer to legal sports betting, this agreement will allow WBRZ-TV to broadcast sports betting information to the Baton Rouge market. VSiN is owned by sports betting company DraftKings and is based in Las Vegas.
As of this week, VSiN’s sports betting and entertainment programming will air on WBRZ’s 24-hour news channel, WBRZ Plus, Mondays through Fridays from 10 a.m. to 11 a.m. and 8 p.m. to 9 p.m. as well as on Saturdays from 3 p.m. to 6 p.m. Baton Rouge viewers will have access to some of VSiN’s most popular programming.