Malta: Esports Entertainment Group completes $30m Lucky Dino acquisition Conor Mulheir, iGaming Business · March 3, 2021 at 1:45 am Esports Entertainment Group (EEG), through its Malta-licensed subsidiary Esport Entertainment (Malta), has completed the acquisition of online casino operator Lucky Dino Gaming Limited in a deal worth around $30 (£21.5m/€24.9m). The Malta-licensed Lucky Dino was advised in the acquisition by RB.capital. By acquiring Lucky Dino’s business assets, Esports Entertainment Group now has access to its own casino platform, which the company said offers impressive simplicity, scalability and flexibility. Lucky Dino’s proprietary technology stack includes affiliate marketing software, payment servers, and a CRM system with a gamification and loyalty engine, offering automated player management. “Over the past five years, Lucky Dino has evolved from a single brand white-label casino operator into a multi-brand, class-leading casino operator and technology business,” said Grant Johnson, chief executive of EEG.