Mexico: Codere becomes new sponsor of Club de Fútbol Monterrey Rayados

Mexico: Codere becomes new sponsor of Club de Fútbol Monterrey Rayados

Article brief provided by SBC Americas
  • Lucia Mouriño, SBC Americas
February 23, 2021 6:00 AM
  • Lucia Mouriño, SBC Americas

The multinational casino and sports betting operator Codere has become the new official sponsor of the Club de Fútbol Monterrey Rayados from Mexico. The agreement will make the brand visible on the team’s jerseys until 2025.

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The company will become the main sponsor of the Liga MX team from July 2021, when the Codere logo will appear on the team’s kits and jerseys. This will allow the operator to move forward in its international expansion and brand consolidation campaign, not only due to the visibility of the brand on the jersey, but also through different marketing and promotional actions that will be carried out with the Mexican club.