Multiple sources point to new optimism for Las Vegas tourism

Multiple sources point to new optimism for Las Vegas tourism

Article brief provided by Las Vegas Review-Journal
  • Richard N. Velotta, Las Vegas Review-Journal
January 24, 2021 8:00 AM
  • Richard N. Velotta, Las Vegas Review-Journal

There seemed to be more upbeat news about tourism and visitation in the past week than we’ve seen in months.

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Here are some of the highlights from a glass-half-full week:

A research firm completed a report for the Las Vegas Convention and Visitors Authority involving a key tourism market, business travelers.

We all know that Southern Nevada’s hotel rooms are most frequently filled with free and independent travelers on Fridays and Saturdays and business travelers on the midweek days. With conventions at a standstill because of COVID-19 restrictions — the maximum number of people gathering is 25 percent of a venue’s fire code capacity or 50, whichever is less — the LVCVA commissioned Reston, Virginia-based Heart+Mind Strategies to determine the likelihood of a rebound in business travel.

Heart+Mind determined that 91 percent of respondents miss the face-to-face interaction of in-person conferences and 58 percent are burned out from virtual business meetings and conferences.