Italian leisure betting technology company Newgioco Group will display its market-leading software as the company prepares to drive its core business in the US and internationally at ICE London on 5-7 February 2019 at ExCel London. ICE London 2019 marks Newgioco’s first ever showcase at the event, a decision which consolidates their emphasis on newly regulated markets, digital expansion and the development of its betting platform.
“ICE London is the leading exhibition for gaming both in Europe and worldwide and most of our company’s staff are veterans of ICE since 2005,” Newgioco Project Manager Michele Gallo explained. “Our goal is committed to becoming a premier betting technology platform provider for government licensed operators in the global lottery, gaming and wagering industry.”
“Over the past 20 years, there has been a paradigm shift to a regulated industry away from (unregulated) online gambling operators that sought, it seemed, only to capture as many customer bets as possible, rather than actually offering a fair entertainment product in a responsible manner,” Newgioco CEO Michele Ciavarella said in a statement. “Newgioco was formed when governments began to regulate the market by offering license tenders to qualified betting operators. (Newgioco) developed its business in some of the toughest and most regulated environments as an independent leisure-betting operator, and over the years has … modified its technology and delivery to suit the customers’ needs.”
Newgioco offers a full suite of leisure gaming products and services and a betting platform that provides both B2B and B2C bet processing. The company is looking to expand its operations in North America following the landmark 2018 decision allowing states to offer legal sports betting.
“The company intends to be an early player in the US market,” Ciavarella said. “We believe that the market is still young in terms of regulation and technology… Newgioco incorporates novel coding (that) ensures that the platform can adapt to new technology with plug-ins and APIs.
“Internationally, we are preparing to launch online betting technology (that is) fully integrated into our ELYS betting platform. We expect to be a very early mover with this new technology.”
“We are banking on our proven technology to set out and venture into other parts of the world… we are Blockchain-ready and will apply that as the market deems it appropriate,” the company’s CTO, Luca Pasquini, added. “We are likely to be one of the first online operators to deploy new website technology for fully integrated betting solutions.”
