Neymar Jr. becomes PokerStars cultural ambassador

Neymar Jr. becomes PokerStars cultural ambassador

Article brief provided by iGaming Business
  • Conor Mulheir, iGaming Business
April 16, 2021 1:45 AM
  • Conor Mulheir, iGaming Business

Brazilian football star Neymar Jr. has taken on a new role as cultural ambassador for PokerStars.net, continuing his partnership with the Flutter Entertainment-owned online poker brand.

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In his new role, Neymar will work closely with the operator on a range of creative projects related to different aspects of culture, from art and design to music.

As his first official act in the role, the footballer has created special playlists for customers, which PokerStars said provide “the ultimate soundtrack for every poker game”.

A new advertisement featuring the star was released [14 April], and all other activities and promotions within the partnership will be featured on a dedicated page on PokerStars.net, with promotional materials also appearing on the operator’s homepage.