NFL’s Panthers Partner with Casino Scott Hamilton, Sports Illustrated · November 7, 2019 at 3:30 pm Harrah’s Cherokee Casino Resort announced via Twitter on Thursday that it has entered into a five-year deal to become an official sponsor of Carolina Panthers. The arrangement was first reported Monday by the Cherokee One Feather newspaper. Brian Saunooke, the regional vice-president of marketing for Harrah’s Cherokee, said the partnership will be touted through television and radio. He said Harrah’s Cherokee brands receiving on-air mentions as well as logo visibility during the pregame shows as well as in-game and postgame presence. Saunooke also said the casino, which is located in eastern North Carolina, will receive naming rights for the Panther’s Champions Village hospitality area.