After four months of work, consultants have unveiled a road map for how the city can market itself in the face of competition from MGM Springfield.

The final version of Rhyme Digital’s marketing plan centers on the creation of a website to promote events and attractions in the city, paired with data-driven digital advertising efforts.

However, another entity will have to step up if the plan is to succeed in the long term.

“The plan’s very solid,” said Terry Masterson, the city’s economic development director.

“I think it’s excellent,” said Northampton Mayor David Narkewicz.