The New York Jets Friday joined American Gaming Association’s Have a Game Plan. Bet Responsibly public service campaign
As part of the initiative, the Jets will encourage fans to “Know When to Huddle Up” through in-stadium and digital content promoting responsible sports wagering.
“The fan experience is at the heart of everything we do, and as legal sports betting expands, we want to ensure Jets fans are empowered to wager responsibly,” said New York Jets Vice President, Business Development & Ventures Jeff Fernandez in a statement. “We are proud to partner with the AGA on this important initiative.”
In 2018, the Jets signed a gaming partnership with MGM Resorts, the first NFL team to have more than a casino sponsorship. The team opened BetMGM Studio at its Atlantic Health Jets Training Center in Florham Park, New Jersey, in 2020, and recently added sports betting partnerships with Fubo Sportsbook and WynnBet.
Recent AGA research indicates 45.2 million Americans (18%) will wager on this year’s NFL season, a 36% increase from the 2020 NFL season due to more access to legal sports betting and higher fan enthusiasm. Among NFL fans, 37% plan to wager on the 2021 NFL season, including 47% of self-described avid NFL fans.
“Leadership from professional sports teams like the Jets is critical to not only ensuring fans understand how to wager responsibly, but also getting sports betting right,” said AGA Senior Vice President Casey Clark in a statement. “We’re thrilled to welcome the team as a partner and value their commitment to prioritizing responsible sports betting education for their loyal fanbase.”
The AGA launched Have A Game Plan in late 2019 to educate sports fans about responsible sports betting. The Jets join campaign partners DraftKings, FanDuel, Monumental Sports and Entertainment, NASCAR, NHL, PGA TOUR, SeventySix Capital, Sightline Payments, Sinclair Broadcast Group, UFC, Vegas Golden Knights, and the Washington Football Team.
