Paddy Power will move into long-form content through its new sitcom ‘The VAR Room’, which will be broadcast on terrestrial TV and streaming services.

The 23-minute show takes a tongue-in-cheek look at what happens behind the scenes at Stockley Park, the venue used for the video assistant referee (VAR) system in English football.

Written by Paddy Power’s own Creative Content Managers Steven Quick and Noel Slevin, it features a star-studded lineup…

The four-part series [made] its debut on national television on Ireland’s Virgin Media Two [Wednesday], and will continue for the next three Wednesdays. It will also be available on the bookmaker’s YouTube channel, and will be streamed on Amazon Prime later this month.