Specialized payments platform Paysafe Wednesday announced it has expanded into the New York sports betting market. Through its payments gateway, Paysafe is now processing online deposits and payouts for New York players with mobile sports-betting brands.

“Payments and affiliate marketing play essential roles in customer conversion and the growth of iGaming brands and the wider market,” said Paysafe CEO of North America iGaming Zak Cutler in a statement. “We’re proud to have supported the ongoing expansion of the North American online gaming space in 2021 through 2022, with our recent entry into New York – a pivotal market that will hopefully galvanize broader U.S. state and Canadian provincial regulation.”

The software of Income Access, Paysafe’s marketing technology and services provider, also is powering several brands’ New York-focused affiliate programs.

In 2021, the Houston, Texas-based company  established payments footprints in Arizona, Connecticut, Louisiana, Michigan, Montana, Virginia, and Wyoming, where the company either went live with operators or received licensing. The company currently supports gaming brands with payments and affiliate marketing in 18 states and the District of Columbia, and has partnerships with operators including FOX Bet, Golden Nugget Online Gaming, and PointsBet.

Paysafe’s most recent affiliate program partners include Betfred Sports USA, Virginia Lottery, and WynnBET.

Rege Behe is lead contributor to CDC Gaming Reports. He can be reached at rbehe@cdcgaming.com. Please follow @RegeBehe_exPTR on Twitter.