‘Perception of integrity’ reason NFL is moving cautiously in lucrative sports betting market Terez Paylor, Yahoo! Sports · March 26, 2019 at 1:22 am There is a massive change headed to American sports, and the NFL continues to prepare for it. On Monday at the NFL’s annual league meeting, the league’s 32 owners were given an update on how the NFL plans to accommodate legalized sports betting on a massive, nationwide scale. The presentation left some in attendance with three takeaways. One was how much focus was put on the issue itself, a discussion that lasted for nearly an hour. A second was how the league is pursuing, or at least open to, sponsorships from gaming entities. And according to Sportscorp Ltd. co-founder Marc Ganis, whose sports business consulting firm has worked closely with the NFL, the third takeaway was how seriously the league is looking into the potential for nationwide, legalized sports betting to one day lead to the type of negative headlines that could rock the NFL to its core.