The PGA Tour joined the American Gaming Association (AGA) as the newest partner in the AGA’s Have A Game Plan. Bet Responsibly public-service campaign to educate golf fans on responsible sports betting.
As part of the campaign, the Tour will develop content that encourages its fans to “Know When to Lay Up” and bet responsibly. The co-branded responsible-gaming content will appear on social and digital platforms, along with public service announcements that will air on PGA Tour Radio.
“A key pillar of the PGA Tour ‘s sports betting strategy is responsible gaming and ensuring our fans are equipped with the appropriate resources so they are prepared and educated,” said Scott Warfield, VP of Gaming at the PGA TOUR. “By aligning with the American Gaming Association in support of its Have A Game Plan campaign, we’re able to combine our efforts and provide a consistent message focused on responsible gaming.”
The Tour joins NASCAR and the National Hockey League as league partners in the campaign, which focuses on the fundamentals of responsible sports betting: setting a budget and sticking to it, keeping betting social, knowing the odds, and playing with trusted, regulated operators.
“As legal sports betting continues to expand in both availability and popularity, it is imperative that responsible gaming education keeps pace,” said Casey Clark, AGA Senior Vice President, Strategic Communications. “Today’s announcement is a testament to the Tour’s thoughtful approach to sports betting and marks an important step in continuing to engage all industry stakeholders in our shared responsibility to educate fans on safely and responsibly betting on sports.”
Launched in 2019, the AGA’s Have A Game Plan campaign provides consumers with a state-by-state guide on where to find legal operators, spotlights the basics of sports betting, and raises awareness on signs of problem gambling.
