The Pittsburgh Steelers announced Tuesday that sports betting and digital app BetMGM is the NFL team’s first gaming partner.
The partnership features fan-focused assets such as presenting sponsorship of the Steelers Kickoff pregame show, team broadcast programming, digital marketing assets, and in-stadium promotions and signage.
“Not only will BetMGM be elevating some of our existing platforms, but they will be introducing new opportunities to Steelers fans,” said Vice President of Sales and Marketing Ryan Huzjak.
BetMGM is operated by Roar Digital, a 50-50 joint venture partnership between MGM Resorts International and GVC Holdings.
As a Steelers’ gaming partner, BetMGM will have full use of the Steelers’ marks and logos in communications across marketing, product, social media, and digital properties. BetMGM will become an Official Sports Betting Partner of the Pittsburgh Steelers once their online sports betting product launches later this year.
Key details of the partnership include:
- Presenting Sponsor of the Steelers Kickoff pregame show, which will be titled, “Steelers Kickoff Presented by BetMGM.”
- Sweepstakes coined “Decade of Black & Gold” where one grand-prize winner at the end of the season will receive two club level season tickets and two VIP Hospitality Tent Passes for 10 years. In addition, weekly prizes will be awarded, with other entrants winning signed Steelers merchandise. The contest will run throughout the entirety of the NFL season.
- Gameday media and weekly media, including radio spots within Steelers programming such as “The Point After,” “Players Show,” “Preview Show” and “In the Locker Room Show with Tunch & Wolf” (ESPN Pittsburgh).
- TV commercial spot to run during the Mike Tomlin weekly press conference on Tuesdays and the “Steelers Weekly” and “Mike Tomlin” shows on Saturdays.
“Steelers Nation is one of the most passionate fan bases in professional sports and we’re eager to launch BetMGM’s gaming offering in Pennsylvania,” said BetMGM Chief Revenue Officer Matt Prevost. “I can’t think of a better way to kick off our entry into the state than through this partnership.”
BetMGM has similar gaming partnership deals with other NFL teams, including the Tennessee Titans, Las Vegas Raiders, Detroit Lions, and Denver Broncos.
BetMGM launched sports betting in Tennessee this month, marking the company’s seventh state, joining Colorado, Indiana, Mississippi, Nevada, New Jersey, and West Virginia.
BetMGM recently received a license to offer online casino and sports betting in Pennsylvania and is anticipating going live with casino gaming in the state within the coming weeks, pending regulatory approval. BetMGM’s offering will expand to include sports betting before the end of the year.
