PlayUp strikes deal with Caesars for market access in three states Rege Behe, CDC Gaming Reports · June 8, 2021 at 6:41 pm PlayUp, a sports betting platform and technology provider, Tuesday announced three market access deals with Caesars Entertainment. Pending regulatory approval the Australian company will offer sports betting in Indiana and Iowa, and igaming in New Jersey, The company hopes to be approved in all three states later this year. “These three states are the next phase of our growth in the U.S.,” said PlayUp USA CEO Dr. Laila Mintas in a statement. “Getting to add igaming in New Jersey will usher in a new product offering for us that will help us guide and drive our continued success.” PlayUp is currently licensed to operate in Colorado. Its products include online platforms for sports betting, horse racing and daily fantasy sports in Australia and New Zealand. The new market access deals for PlayUp will introduce the company to an addressable market of nearly $500 million: Indiana, $236M in April; Iowa, $118M in April; and New Jersey igaming. $113M in March. PlayUp plans to develop additional products while securing more market access agreements. “We are striving to live out our brand motto of ‘Your Best Bet’ with our product portfolio,” Lailas said, “and we are excited for what lies ahead in terms of getting our product in front of as many Americans as possible through the growing regulated market.” Rege Behe is lead contributor to CDC Gaming Reports. He can be reached at email@example.com. Please follow @RegeBehe_exPTR on Twitter.