Rampart Casino Summerlin announces launch of Engaged Nation’s gamified marketing system CDC Gaming Reports · June 11, 2019 at 11:34 am Digital engagement providers Engaged Nation announced Tuesday that the company has entered into a year-long partnership with Rampart Casino at the Resort at Summerlin. The casino resort plans to use Engaged Nation’s REACH gamified marketing platform to enhance the daily experience and benefits for the casino’s active customers and to reintroduce the property to dormant customers. Rampart Casino used Engaged Nation’s Million Dollar March Mania Challenge promotion as a soft launch to familiarize its customers with the new REACH online-to-on-floor program. That promotion, centered on the NCAA men’s basketball tournament, drove thousands of incremental property visits, generated a significant increase in revenue, and boosted brand loyalty among customers.The casino then launched 20th Anniversary Rampart Riches, a promotion that runs until August 14 and has a total prize package of over $25,000 along with instant and redeemable rewards for all participants. “What I like about our partnership with Engaged Nation is the fact that our players get rewarded for playing fun, online games with real prizes,” Rampant VP of Marketing Dan Long said. “Plus, it allows them to play at their convenience on any device at their convenience. We’re looking forward to seeing the player response to the Rampart Riches promotion.” The online REACH platform provides players with an opportunity to engage with Rampart Casino’s brand and services through customized games and activities that educate them about all of the casino’s amenities and promotions. Players are rewarded for daily engagement with instant rewards through gamified emails and leveling-up, plus virtual currency that can be used to purchase rewards and drawing entries for the $25,000 grand prize drawing. This type of daily engagement is designed to create a continuous cycle of online and offline interaction that drives incremental property trips and revenue for the casino. “It’s exciting to work with Dan and his team at Rampart Casino. They clearly know that innovative digital marketing is an essential tool in the hyper-competitive battle for the locals here in Vegas,” Engaged Nation CEO Jerry Epstein said. “We know that our gamified incentivization technology will continue to provide a rewarding experience for their current customers and help re-engage inactive ones.” Rampart Riches launched on May 24 and is open to all Rampart Casino customers with an active players card and valid email address at Rampart.ePlayRewards.com. Visit TheResortAtSummerlin.com for more details.