15 DECEMBER 2020 – LEIDEN, THE NETHERLANDS – Data science firm, ReelMetrics BV, announced today that it has hired former Penn National Gaming Director, Don Retzlaff, to lead the company’s Customer Success Management (CSM) unit.

Prior to joining ReelMetrics, Retzlaff spent 19 years in senior operational and analytical roles with Penn National Gaming and Argosy Gaming Company, which Penn acquired in 2004. In addition to heading casino operations at Argosy Alton, Retzlaff led multiple internal initiatives related to the restructuring and analytical enrichment of Penn’s slot operations. This includes heavy involvement in the implementation and expansion of ReelMetrics throughout Penn’s 43-property, 50,000-unit slot enterprise.

“We’re thrilled to announce Don’s appointment to head our CSM initiatives,” explained ReelMetrics CoFounder and Chief Financial Officer, William Schoofs. “In addition to possessing exceptional statistical chops and an encyclopedic slot knowledge, Don’s intimate familiarity with the ReelMetrics platform and its practical application within operational environments will prove invaluable to our Subscribers as we rollout our CSM offerings in 2021.”

“It’s with great excitement and enthusiasm that I join the ReelMetrics organization,” stated Retzlaff. “Having worked closely with ReelMetrics over the past 6 years, I’ve come to regard them as among the industry’s most capable, innovative & scientifically grounded teams. They’ve built what is unquestionably the industry’s most powerful slot analytics offering, and I look forward to working with ReelMetrics Subscribers to help them achieve the same types of game-changing operational efficiencies that we captured at Penn,” continued Retzlaff.