Rolling the dice on the Roaring Game: PointsBet wants to make curling cool

Rolling the dice on the Roaring Game: PointsBet wants to make curling cool

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  • The Canadian Press,
May 22, 2022 4:37 PM
  • The Canadian Press,

The normally staid world of curling – a sport where the in-arena experience is perhaps best described as sedate – should soon get a boost on and off the ice.

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Ontario’s fledgling sports-betting industry has curling in its sights, a development that could inject much-needed energy in bonspiel venues next season and provide bettors with plenty of options for a sport loaded with gambling potential.

“We want to make curling cool,” said Nic Sulsky, chief commercial officer for PointsBet Canada. “Curling is already fun and Canadians already love it.

“I think there’s a huge amount of Canadians who I think are ready for curling to take that next step and we want to help be that foundation to help it get to that next level.”