Sacramento Hard Rock casino announces $65 million in expansion projects Rege Behe, CDC Gaming Reports · June 11, 2021 at 2:14 pm The Hard Rock Casino & Hotel Sacramento at Fire Mountain is adding a music venue, a smoke shop and a gas station that the band Kiss would love. The property, owned by the Enterprise Rancheria Tribe, Friday announced plans for Hard Rock Live, a 2,500-seat music and entertainment center. But it’s Rocktane Gas & Smoke that’s truly rock ‘n’ roll. The proposed 4,100 square foot convenience store and drive-through smoke shop will feature gas pumps with Hard Rock-style lighting effects and LED televisions featuring music videos and commercials. “Rocktane Gas & Smoke is the second Hard Rock branded gas station – the first on the West Coast right here in Northern California,” said Hard Rock Hotel & Casino Sacramento President Mark Birtha in a statement. “What’s happening here in Sacramento will become the prototype for similar amenities at Hard Rock International properties worldwide.” Hard Rock Live will be located on the north side of the property next to the Kumi Events Center. The 65,000 square foot venue will have 2,500 seats and serve as a multi-purpose center for sporting events, marketing promotions and large catering events. Construction on Hard Rock Live started in June with an expected completion date of May 2022. Construction on Rocktane Gas & Smoke started in May with a planned completion date of November 2021. The projects, estimated to cost $65 million combined, are expected to generate approximately 250 construction jobs and over 200 new permanent full-time and part-time jobs. “We’re proud to announce these exciting new economic investments in our hometown,” Birtha said. “We are committed to growing our property in a way that provides our customers, and our team members, unique experiences and unparalleled value. And, at the same time, reinvests in our local community to create employment and additional benefits to the overall economy.” Rege Behe is lead contributor to CDC Gaming Reports. He can be reached at email@example.com. Please follow @RegeBehe_exPTR on Twitter.