Scientific Games division signs deal to supply Ladbrokes’ UK locations with wagering equipment

June 15, 2018 9:59 PM
  • CDC Gaming Reports
June 15, 2018 9:59 PM
  • CDC Gaming Reports

Gaming equipment giant Scientific Games signed a seven-year deal to supply wagering products to Ladbrokes Coral Group for the company’s 3,500 betting locations in the United Kingdom.

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Las Vegas-based Scientific Games said the agreement involves the company’s United Kingdom-based SG Gaming and includes betting terminals, content and service.

In a statement, Scientific Games said the agreement was SG Gaming’s largest-ever contract and the single biggest gaming supply deal in the licensed betting office sector. However, financial terms of the transaction were not disclosed.

As part of the agreement SG Gaming will install terminals across a significant part of the Ladbrokes locations. The initial roll out expected to be completed by the end of 2018.

SG Gaming CEO Phil Horne the “longstanding relationship with Ladbrokes” reflected a “mutual desire” for a seven-year agreement.

“This deal, which is the largest in our history, comes during one of the most significant years ever for SG Gaming for product innovation,” Horne said in the statement.

Shares of Scientific Games closed Friday at $57.40 on the Nasdaq National Market, up 30 cents of 0.53 percent.