At this point, the announcement of a sports betting deal isn’t really news.

It’s news when a day goes by and a partnership isn’t announced.

But when a sports betting deal with a university hits the wire, or social media these days, it’s major news. And there are now two tied to Colorado sports betting.

On Thursday it was announced that the SuperBook has reached a partnership with University of Denver athletics. The multi-year agreement was facilitated by Playfly Sports. According to the news release, the agreement includes branding, media hospitality and social media assets with a focus on responsible gambling and education for student-athletes.