Sightline Payments Wednesday announced that its mobile loyalty platform, JOINGO, will be the preferred mobile app solution for IGT’s casino management technology. The collaboration enhances existing cashless gaming solutions that use Sightline’s Play+, a digital commerce platform, and IGT’s suite of products.
JOINGO enables casino brands to create unique mobile apps through its cloud-based system, allowing operators to send targeted messages, create geofences, and view advanced analytics through personalized and interactive mobile campaigns.
“Sightline is constantly looking at ways to innovate to improve the customer experience,” said Sightline SVP Mobile Kirk Olson in a statement. “Expanding our relationship with IGT enhances our ability to transform the casino gaming industry. Leveraging IGT’s leadership across the gaming industry with Sightline’s best-in-class technology will provide casinos nationally with an innovative, guest-friendly experience that will accelerate the adoption of cashless gaming.”
In October 2021, IGT and Sightline announced Play+ as a funding method for IGT’s land-based cashless wagering solutions, Resort Wallet and IGTPay. By adding Play+ into IGTPay, players can fund their Resort Wallet accounts via Play+ for gaming and entertainment at casino properties
“As the adoption of cashless solutions continues to grow in our space, questions around mobile app strategy come up more and more,” said IGT Senior Vice President Product Marketing & Payments Ryan Reddy in a statement. “Working with Sightline to offer their industry-leading mobile loyalty platform allows us to answer those questions while giving us the chance to focus on what we do best, providing our partners the best products to deliver the best experience for their customers.”
