Last week, the UNLV International Gaming Institute issued a report titled The Marketing Moment: Sports, Wagering and Advertising in the United States, and it advocated for sports betting firms to get a grip on how they advertise their product before the government steps in and tells them how to do so.

And before you say “it can’t happen here,” know that it’s happened there: In Italy, all gambling advertisements have been banned since 2019. In England, there is no sports betting advertising allowed during games. And as this is being typed, the incumbent mayor of London, Sadiq Khan, said he will ban gambling advertising in London’s subway system should he be re-elected May 6.