One of the most anticipated learnings from the 2021-2022 NFL season is just how much the sportsbooks and legalized gambling impacts the financial numbers for the league and their broadcasting partners. Based on the first week of the season, it looks like it’s going to do extremely well for their bottom lines.

The league’s sportsbook partners and advertisers bought 90 total advertising units across NFL games on CBS, Fox, and NBC this past week, spending $21.4 million in total, according to Sportico’s Anthony Crupi. The majority of the ads ran during nationally televised games such as Thursday Night Football and Sunday Night Football.