Tabcorp has become the official wagering partner of the National Football League (NFL) in Australia as it seeks to tap into the growing popularity of the US sports league.

The multi-year agreement allows Tabcorp to create unique NFL content and experiences for Australian fans across its digital platforms and venues. In addition, TAB and the NFL will combine to promote the NFL’s official Pick’em free-to-play football game. The game will provide NFL fans in Australia the chance to win weekly prizes, as well as a grand prize trip to the Pro Bowl.

Tabcorp’s Sky Racing channel will broadcast one NFL game each Monday.