Canadian sports and gaming company theScore announced Wednesday that theScore Bet has launched its popular mobile app and mobile sportsbook in Colorado as it rolls out its multi-state initiative beyond New Jersey, where it launched last year.

The Score gained market access in Colorado through a previously announced agreement with Gilpin Casino, a subsidiary of U.S. gaming operator Jacobs Entertainment. Coloradans will have access to pre and in-game betting across multiple sports and leagues, especially football, and theScore Bet app will provide users with a multi-state experience through the same app and mobile wallet as the company continues its expected expansion.

TheScore aims to use its robust sports media app and operation to expand in its own way and on its own terms, taking a different approach than other competitors in the American sports betting landscape.