UK gambling companies deny agreement reached on live broadcast ad ban Molly Fleming, Marketing Week · December 7, 2018 at 7:42 am Britain’s biggest gambling companies have denied that they have agreed to ban adverts airing during live sports broadcasts. The BBC reported earlier today (6 December) that The Remote Gambling Association (RGA), which has members including Bet365, William Hill, Betfred, Ladbrokes and Paddy Power, had struck a deal to ban “whistle-to-whistle” television advertising. However, the organisation has since denied such a deal has been reached. RGA CEO Clive Hawkswood told iGamingBusiness.com that “the BBC have got it wrong. There is no agreement on any proposals yet let alone an announcement”.