GambleAware has backed new findings published by the Behavioural Insights Team (BIT), urging for more operators to provide customers flexibility in setting their own deposit limits.

A BIT study, conducted on 1,700 bet365 customers, analysed whether behavioural tweaks on sign-up would impact customers’ playing habits, with a view to provide effective information on reducing player risks.

The trial set out to determine whether current ‘design of deposit limits’ influences players’ gambling behaviours, with the BIT research team judging whether the psychological effects of ‘anchoring’ played a role in player wagering habits once deposit limits were established.

bet365 participants were observed signing up to three separate deposit limit variants.