The United States Football League Monday announced it has joined the American Gaming Association’s (AGA) Have A Game Plan, Bet Responsibly public service campaign.

The start-up football league, which will begin play April 16, will promote responsible sports wagering through its broadcast, cable, streaming and social media outlets.

“We’re proud to partner with the AGA to help drive the important message to bet responsibly,” said USFL Executive Vice President of Business Operations Edward Hartman in a statement. “As sports wagering expands nationwide, the USFL is committed to help educate our fans so they can better enjoy the experience.”

According to the new league’s website, bettors can legally wager on USFL games in 15 states as of March 3, 2022. The states include Connecticut, Delaware, Iowa, Nevada, New Hampshire, New Jersey, New Mexico, North Carolina, North Dakota, Oregon, Rhode Island, South Dakota, Pennsylvania, West Virginia, and Wisconsin.

The USFL lists Sportradar as its official sports data and integrity partner.

“Responsible gaming leadership from professional sports leagues like the USFL is critical to getting sports betting right,” said AGA Senior Vice President Casey Clark in a statement. “We’re thrilled to welcome the USFL as a partner and value their commitment to prioritizing responsible sports wagering education for their fans.”

Launched in 2019, the Have A Game Plan campaign promotes four principles of responsible sports wagering:

• Set a budget and stick to it
• Keep it social
• Know the odds
• Play with trusted, regulated operators

The USFL joins AGA campaign partners including Barstool Sportsbook; BetMGM; DraftKings; Delaware North; Entain; FanDuel; Global Payments; MGM Resorts International; MSG Networks; Monumental Sports and Entertainment; NASCAR; New York Knicks; New York Jets; New York Rangers; NHL; Nuvei; Penn National Gaming; the PGA TOUR; Rush Street Interactive; SeventySix Capital; Sightline Payments; Sinclair Broadcast Group; UFC; Vegas Golden Knights; and the Washington Commanders.

Rege Behe is lead contributor to CDC Gaming Reports. He can be reached at rbehe@cdcgaming.com. Please follow @RegeBehe_exPTR on Twitter.